


25+
Years of Business Experience
Finalist 2020
Travolution Start-up of the year 2020
Finalist 2022
Business Travel Innovation Face off
2.5X
Growth Rate
From American Express and SAP Concur to Zoho Architect
Element was founded by Gavin Smith, who spent over two decades leading high-stakes operational and technology transformations in the corporate travel and finance space. His experience includes senior roles at industry giants:
American Express Global Business Travel (Amex GBT) and American Express: Managing Service Delivery Teams who delivered for the business and our clients
SAP Concur:* Driving implementation and adoption of large-scale travel booking and travel management programmes
"I saw SMEs struggling with the same siloed, custom systems I fought at the enterprise level, but without the budget for legacy integration. Zoho is the perfect unified solution.*Element exists to translate enterprise operational rigour into affordable, scalable Zoho systems for specialised SMEs."

Our Focus: Operational Excellence
Authorised Zoho Solutions Partner

Take the First Step to Operational Mastery
Our x-ray audit reveals the exact roadmap to a Zoho system that finally supports your scale and eliminates your most expensive workflow problems.

x-ray for Zoho CRM
This is our proprietary tool
It will Transform Your Zoho CRM Analysis
in Minutes, Not Days
Only available from and reports delivered by Element







