Skip to searchSkip to main content
About Element | Element - Zoho Customer Systems Partner for Small Service Businesses

About Element

Zoho Customer Systems Partner

Run YOUR business on connected Zoho systems with Element.

25+ yearsBusiness experience
2.5×Growth as a Zoho Partner
2020Travolution Start‑up finalist
2022Business Travel Innovation finalist

Who is behind Element?

Most clients already use Zoho — but it doesn’t quite work the way they need day to day.

They come to Element when CRM feels messy, data is duplicated, and sales, support, and finance don’t line up properly.

Our role is to refine, connect, and stabilise what’s already there so teams can work with confidence instead of workarounds.

The goal is always the same: calmer systems that are easier to run and easier to grow with.

Talk through your setup

What we focus on

Businesses that want joined‑up sales, support, and finance — without fragile custom builds, heavy development, or constant fixing.

We challenge unnecessary complexity and design Zoho around how the business actually runs.

The team

Gavin Smith

Gavin

Director & Owner

Leads Element’s direction and client relationships, bringing over 25 years of experience across operations, technology, and services.

Hayley

Hayley

Manager, Tech Services

Oversees Zoho delivery, ensuring systems are usable, documented, and embedded in how teams work.

David

David

HR & Expense Consultant

Supports clients where HR, finance, and expense processes need to flow cleanly through Zoho.

Nikunj

Nikunj

Technology Advisor

Advises on architecture and integrations so Zoho works as one customer system, not disconnected products.

Element runs on Zoho

Element has been a Zoho customer for years, long before becoming a partner.

Moving to Zoho One brought CRM, support, finance, operations, and reporting into one joined‑up system — removing duplicate work and reducing noise.

That experience shapes every client engagement. We design Zoho systems that are practical, explainable, and sustainable — not clever for the sake of it.

How we work

Why this matters

Because we run our own business on Zoho, we understand the same cost, privacy, and integration questions clients face.

And we know how much time a well‑designed setup can give back every month.

Key Zoho products we support

Zoho CRM & Bigin

Pipeline management, onboarding, renewals, and customer visibility for small service teams.

Learn more
Zoho Books & Expense

Quoting, invoicing, expenses, and approvals connected directly to CRM and support workflows.

Learn more
Zoho Analytics & DataPrep

Clean, trusted reporting across sales, support, finance, and operations — without spreadsheet chaos.

Learn more
Zoho Desk & Supporting Tools

Case management, SLAs, and customer communication integrated into the wider Zoho system.

Learn more

Thinking about improving your Zoho setup?

If your CRM, support, or finance tools feel harder than they should, we’ll help you make sense of what’s there and explain what to fix — clearly and without pressure.

Book a discovery call